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Detailed Course Information


Winter/Spring 2015
Oct 28, 2016
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Information Select the desired Level or Schedule Type to find available classes for the course.

SMP 3056N - Sport Marketing & Fund-Raising
This course develops the student's knowledge in the field of sport marketing and the ties to fundraising. Topics in this course will include the unique sport product, planning process, marketing mix, segmentation, marketing proposals, consumer behavior and types of fundraising. Prerequisites: MKT 1033N and SMP 2052N.

3.000 Credit hours

Levels: Undergraduate
Schedule Types: Lecture

Education Division
Sport Mgt and Physical Educ Department

Undergraduate level SMP 2052N Minimum Grade of D- and Undergraduate level MKT 1033N Minimum Grade of D-

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Release: 8.5.4