|Select the desired Level or Schedule Type to find available classes for the course.|
|SMP 3056N - Sport Marketing & Fund-Raising|
This course develops the student's knowledge in the field
of sport marketing and the ties to fundraising. Topics in
this course will include the unique sport product, planning
process, marketing mix, segmentation, marketing proposals,
consumer behavior and types of fundraising.
Prerequisites: MKT 1033N and SMP 2052N.
3.000 Credit hours
Schedule Types: Lecture
Sport Mgt and Physical Educ Department
Undergraduate level SMP 2052N Minimum Grade of D- and Undergraduate level MKT 1033N Minimum Grade of D-
|Return to Previous||New Search|