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Detailed Course Information


Winter/Spring 2015
Oct 24, 2016
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 6253 - Not for Profit Marketing
This course analyzes and distinguishes between not-for-profit and profit-oriented marketing. It develops and classification system for not-for-profit marketing and examines the role of not-for-profit marketing in the U.S. economy. In depth examination of these issues are explored through specific case studies such as social marketing found in state and local government, and how the use of marketing may increase the acceptance of social ideas and contributions.

3.000 Credit hours

Levels: Graduate
Schedule Types: Lecture

Business Administration Division
Marketing Department

Must be enrolled in one of the following Levels:     

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Release: 8.5.4