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Detailed Course Information

 

Winter/Spring 2015
Aug 29, 2015
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 6252 - Marketing Management
This course focuses on the challenge and decisions facing the marketing executive. Emphasis is on examination of marketing problems, practices and principles. Areas of discussion and analysis include product positioning, product line strategy, buying behavior, and developing a marketing plan.

3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture

Business Administration Division
Marketing Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Graduate

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Release: 8.5.4