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Detailed Course Information


Winter/Spring 2015
Oct 25, 2016
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MKT 4150N - Capstone:The Marketing Manager
This capstone course focuses on major types of decisions facing the marketing executive when he/she is attempting to match the objectives and resources of the organization with the opportunities found in the global marketplace. Students will apply an analytical approach to decision- making which includes integration of the basic concepts of marketing, economics, and mathematics. Emphasis is on how to succeed in the marketplace within a growing service economy. Prerequisites: MTH 1006A, ECN 1001A and MKT 3144N or permission of instructor.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Division
Marketing Department

(Undergraduate level MTH 1006A Minimum Grade of D- or Undergraduate level MTH 006A Minimum Grade of D-) and (Undergraduate level ECN 1001A Minimum Grade of D- or Undergraduate level ECN 001A Minimum Grade of D-) and Undergraduate level MKT 3144N Minimum Grade of D-

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Release: 8.5.4