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Detailed Course Information


Winter/Spring 2015
Oct 25, 2016
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MKT 4103N - Capstone:Mkt Res & Decision Mk
The purpose of this capstone course is to teach students how to apply marketing research methods to improve decision- making processes using technology as a critical success factor. Topics discussed include: research design, data collection and analysis, survey design and presentation of results. Students will also have the opportunity to develop their knowledge, abilities and dispositions associated with the application of research findings to improve the effectiveness of implementing strategic marketing decisions. Prerequisites: MKT 3142N and MTH 1006A or permission of instructor.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Division
Marketing Department

(Undergraduate level MTH 1006A Minimum Grade of D- or Undergraduate level MTH 006A Minimum Grade of D-) and Undergraduate level MKT 3142N Minimum Grade of D-

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Release: 8.5.4