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Detailed Course Information


Winter/Spring 2015
Oct 25, 2016
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 3152N - Direct Mkt & Internet Strategy
The primary purpose of this course is to provide students with an understanding of the diverse types of direct marketing, including internet-based strategies. Students will learn that direct marketing produces immediate, measurable and traceable responses because it is one of the most results-oriented forms of effective marketing strategies. Topics discussed include: direct mail, direct response print, direct response television (DRTV), radio, catalog marketing, and various forms of internet-based direct marketing and advertising. Prerequisites: MKT 1033N, MKT 2034N, CIS 1200N, and VIS 1022N or VIS 1064N; or permission of instructor.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Division
Marketing Department

(Undergraduate level MKT 1033N Minimum Grade of D- or Undergraduate level MKT 033N Minimum Grade of D-) and (Undergraduate level MKT 2034N Minimum Grade of D- or Undergraduate level MKT 034N Minimum Grade of D-) and Undergraduate level CIS 1200N Minimum Grade of D- and (Undergraduate level VIS 1022N Minimum Grade of D- or Undergraduate level VIS 022N Minimum Grade of D-) or (Undergraduate level VIS 1064N Minimum Grade of D- or Undergraduate level VIS 064N Minimum Grade of D-)

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Release: 8.5.4