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Detailed Course Information

 

Winter/Spring 2015
Jul 30, 2015
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 3144N - Customer Relationship Managmnt
The primary purpose of this course is to examine the theor- etical concepts of "Customer Relationship Management" (CRM). Students will learn how technology has an impact on the relationships that a company has with its customers and how the analysis of related data can be used to achieve competitive advantage. Topics discussed include: components of a CRM infrastructure; information technology systems; analysis of customer data; knowledge management; business process redesign; and change management strategies associated with globalization. Prerequisites: MKT 1033N, MGT 1011N, and CIS 1200N or permission of instructor.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Division
Marketing Department

Prerequisites:
(Undergraduate level MKT 1033N Minimum Grade of D- or Undergraduate level MKT 033N Minimum Grade of D-) and (Undergraduate level MGT 1011N Minimum Grade of D- or Undergraduate level MGT 011N Minimum Grade of D-) and Undergraduate level CIS 1200N Minimum Grade of D-

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