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|MKT 3144N - Customer Relationship Managmnt|
The primary purpose of this course is to examine the theor-
etical concepts of "Customer Relationship Management"
(CRM). Students will learn how technology has an impact
on the relationships that a company has with its customers
and how the analysis of related data can be used to
achieve competitive advantage. Topics discussed include:
components of a CRM infrastructure; information technology
systems; analysis of customer data; knowledge management;
business process redesign; and change management
strategies associated with globalization.
Prerequisites: MKT 1033N, MGT 1011N, and CIS 1200N
or permission of instructor.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture
Business Administration Division
(Undergraduate level MKT 1033N Minimum Grade of D- or Undergraduate level MKT 033N Minimum Grade of D-) and (Undergraduate level MGT 1011N Minimum Grade of D- or Undergraduate level MGT 011N Minimum Grade of D-) and Undergraduate level CIS 1200N Minimum Grade of D-
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