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Detailed Course Information


Winter/Spring 2015
Oct 21, 2016
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MKT 3142N - Marketing Communications
The primary purpose of this course is to introduce students to the entire scope of integrated marketing communications including: advertising, public relations, media selection, product packaging and sales promotion concepts. Students will gain an appreciation for and an understanding of the importance of using technology-based integrated marketing communications methods as related to the successful execution of business strategy. The perspective of the course will be from that of a marketing communications manager operating within a global business environment. Prerequisites: MKT 2034N and MKT 2142N or permission of instructor.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Division
Marketing Department

(Undergraduate level MKT 2034N Minimum Grade of D- or Undergraduate level MKT 034N Minimum Grade of D-) and (Undergraduate level MKT 2142N Minimum Grade of D- or Undergraduate level MKT 142N Minimum Grade of D-)

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