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Detailed Course Information


Winter/Spring 2015
Oct 07, 2015
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MKT 2142N - Integrated Mkts & Public Relat
This course focuses on how public relations strategies relate to marketing decision-making processes. Topics discussed include: examination of the principles of public relations and media forms that are used to influence special segments of the marketplace including news media, analysis of online, web-based marketing communication practices, and investigation of the differences between electronic media and traditional media. Students will learn how public relations strategies serve as a critical communication tool when developing implementation plans or dealing with crisis management situations. Prerequisites: MKT 1033N and MED 1001A or permission of instructor.

3.000 Credit hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Division
Marketing Department

(Undergraduate level MKT 1033N Minimum Grade of D- or Undergraduate level MKT 033N Minimum Grade of D-) and Undergraduate level MED 1001A Minimum Grade of D-

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Release: 8.5.4