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Detailed Course Information


Winter/Spring 2015
Oct 09, 2015
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MKT 2140N - Global Marketing Environments
This course provides students with knowledge of how a constantly changing global environment impacts marketing processes. Topics discussed include: the historical and economic implications of international marketing, world market patterns, the problems of international management, the corporate concept of marketing in international business and their impacts on the international environment. Students will develop their knowledge, abilities and dispositions associated with understanding how the complexity of a dynamic global environment influences marketing decisions. Prerequisite: MKT 1033N or permission of instructor.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Division
Marketing Department

Undergraduate level MKT 1033N Minimum Grade of D- or Undergraduate level MKT 033N Minimum Grade of D-

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Release: 8.5.4