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Detailed Course Information

 

Winter/Spring 2015
Sep 01, 2015
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 2046N - Modern Retailing Strategies
The primary purpose of this course is to introduce the student to the theoretical marketing concepts of retail management. Topics discussed include: examining types of retail institutions, investigating organizational structures, analyzing merchandising and inventory control systems, evaluating location planning and strategy, assessing customer interaction, and determining pricing objectives. Students will develop their knowledge, abilities and dispositions associated with understanding how to effectively manage retail sales personnel. Prerequisites: MKT 1033N and MGT 1011N or permission of instructor.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Division
Marketing Department

Prerequisites:
(Undergraduate level MKT 1033N Minimum Grade of D- or Undergraduate level MKT 033N Minimum Grade of D-) and (Undergraduate level MGT 1011N Minimum Grade of D- or Undergraduate level MGT 011N Minimum Grade of D-)

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