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Detailed Course Information


Winter/Spring 2015
Oct 21, 2016
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 2034N - Strategic Advertising & Promo
The primary purpose of this course is to teach students how to apply the marketing concepts of strategic advertising and promotion. Topics discussed include: planning advertising strategy, developing effective communication messages, selecting appropriate media and testing strategy effective- ness. Prerequisites: MKT 1033N and MGT 1011N or permission of instructor.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Division
Marketing Department

(Undergraduate level MKT 1033N Minimum Grade of D- or Undergraduate level MKT 033N Minimum Grade of D-) and (Undergraduate level MKT 1011N Minimum Grade of D- or Undergraduate level MKT 011N Minimum Grade of D-)

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Release: 8.5.4