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Winter/Spring 2015
Jul 07, 2015
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MKT 1033N - Essentials Mkting 21st Century
The purpose of this introductory course in marketing is to provide students with knowledge of marketing theory from an applied business perspective. Topics discussed include: analyzing market segmentation; developing target marketing strategies; investigating product, price, and promotion; examining distribution strategies; and reviewing marketing ethics. Students will learn how to apply theoretical marketing concepts to the successful management of marketing functions within a global business environment.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Business Administration Division
Marketing Department

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Release: 8.5.4