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Detailed Course Information


Fall 2014
Nov 30, 2015
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 6252 - Marketing Management
This course focuses on the challenge and decisions facing the marketing executive. Emphasis is on examination of marketing problems, practices and principles. Areas of discussion and analysis include product positioning, product line strategy, buying behavior, and developing a marketing plan.

3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture

Business Administration Division
Marketing Department

Must be enrolled in one of the following Levels:     

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